If built according to the Golden ratio, the logo becomes more harmonic. The human brain enjoys views, sounds, situations it can predict.Built according to the principles of nature, such logos are a lot more memorable than their more chaotic counterparts.Since things built around the golden ratio are considered more beautiful, the logos you provide to your clients may become more valuable.The golden ratio can become your design grid, a framework for the right decisions.Here’s how using the Golden ratio in logo design can be beneficial for you: There is a reason artists, sculptors, and architects have been using the formula for centuries already to create their masterpieces. Because subconsciously we are so used to seeing it, everything that is in fact built using the proportion is perceived as the most beautiful, harmonic, and pleasing to the eye. Nature, space, flowers, seashells, everything. The fact holds: everything around us is subject to one formula – the Fibonacci sequence ( click here to get to the explaining part of the article). If it was – why would anyone learn design, its principles, color theory, or proportions? In that case, Design would not be considered a profession. Is the beauty in the eye of the beholder?īefore we dive into the technicalities, let’s set the question straight – is beauty subjective? At Gingersauce, we believe it’s not. Today, we are going to dive into using the Golden Ratio in logo design, what is the Fibonacci sequence, and why you as a designer should not shy away from using it. They are not using them randomly, in fact, they are using one of the most ancient formulas that make any design look harmonic and pleasing to the eye – The Golden Ratio. If you’ve been a designer for some time, or happen to see how designers work chances are you might have witnessed them using circles or rectangles to form their logo designs.
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